Hybrid cars: PSA stimulates the french market!
Peugeot and Citroën product arrivals make the french hybrid car market cross the psychological barrier of 1% market share in March 2012!
Toyota rules!
In 2011, 13 340 hybrid cars were registered in France, a market that is five times the size of the electric car market.
The historical leader of this market segment, Toyota captured 73.3% of this market with 4740 registrations of its Auris HSD, 2429 registrations of the Prius, 1555 registrations of the CT 200h (Lexus) and 1057 registrations of the RX 450h (Lexus). Honda accounted for the rest of the market with 4 hybrid models, including the Jazz with 1857 vehicles sold and 14% market share, making it the third most popular model overall. Finally, 401 registrations of the Peugeot 3008 HDI hybrid, which had just been launched, made up the rest of the market.
March figures
With 2041 registrations, the market share for privately owned hybrid vehicles has crossed the psychological threshold of 1% market share for the first time.
The Toyota supremacy isn’t contested: the two-model team formed by the Auris (386 registrations) and the Prius (326 registrations) kept pole position.
However, PSA was not far behind and took the next three positions with its Citroën DS5 (270 registrations), Peugeot 3008 (258 registrations) and Peugeot 508 RXH (215 registrations), representing 36% market share.
As these three models are still in their start-up phase, we can easily imagine that the French manufacturer will soon take over from the Japanese pioneer, unless the PSA pricing policy means that the pole position will still be occupied by more compact and more affordable vehicles – even when we are talking about diesel hybrid cars. The Yaris HSD future arrival could confirm this hypothesis…
To be continued ;-)
Source : autoactu.com
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